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About Dr. Gonzales

Dr. Lisa Gonzales is a visionary educational leader, beginning her career as a middle school math/science teacher and district mentor teacher in Daly City, California. Her years as a middle school teacher and then mentor motivated her to want to impact more students' lives, so she finished her administrative credential and headed into the world of public school administration. She started her consulting work as #brandher and coaches administrators in branding themselves and their schools and districts.


Leadership roles have included:

- Chief Business Officer (Mt. Diablo Unified School District)

- Assistant Superintendent -Educational Services (Dublin Unified School District)

- Interim Superintendent (Lakeside Joint School District)

- Superintendent (Portola Valley School District)

- TICAL cadre (Santa Cruz County Office of Education)

- Director of STEAM (Santa Clara County Office of Education)

- Coordinator of Curriculum & Instruction, including Visual & Performing Arts                                (Santa Clara County Office of Education)

- Elementary Principal (San Jose Unified, Palo Alto Unified)

- Middle School & High School Assistant Principal (Evergreen, Empire, Clovis)

- Director of Teacher Training & Curriculum Development (NASA Ames Research                          Center)

- Middle School Math/Science teacher, Mentor Teacher (Jefferson)


From her role as curriculum developer and teacher trainer at the                                                         NASA Ames Research Center to an elementary, middle and high school                                                  site administrator and Superintendent, her areas of advanced training                                            include:


- Business Management

- STEAM (science, tech, engineering, arts and math)

- The Arts

- Educational Technology

- Project Based Learning

- Design Thinking

- Project Lead the Way

- Reader/Writer's Workshop

- Positive Behavior Interventions & Support

- Project Cornerstone

- Human Resources

- Financial Leadership

- Strategic Planning

- Branding and Marketing

Areas of Expertise

Legislative action, legislative policy design, governmental relations, business partnerships, public affairs, educational technology, web2.0 resource applications in K-12 education, communication, social media, public relations, project design and management, team-building, and networking,




University of Southern California

     School Business Management Certification 2019-2020

University of Southern California

     Urban Superintendent's Academy     2016-2017

Stanford Graduate School of Business

     Executive Program for Education Leaders    2015-2016


University of LaVerne

     Doctorate Degree in Organizational Leadership   1999-2002

     Magna Cum Laude


San Jose State University

     Master of Arts Degree in Education - Administration & Supervision


     Bachelor of Arts Degree - Radio, Television, Film

     Bachelor of Science Degree - Business Management     1985-1990



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